Fast Food Chains Doing Nothing to Fight Childhood Obesity: Study
Posted on November 10th, 2010 by Onslow Theckla
Fast food chains seem to be popping up on every corner and for a lot of parents they represent a quick and easy meal solution. Yet fast food chains have failed to keep their promise to fight childhood obesity and have actually increased their marketing to children, says a new study by Yale University’s Rudd Center for Food Policy and Obesity.
The researchers looked at more than 3,000 possible kids’ meal combinations at major fast food chains and found that only 12 meet nutritional guidelines for pre-schoolers, CBS News reported.
They also found increased marketing to youngsters. For example, children ages 6 to 11 last year saw 26 percent more ads for McDonald’s than they did two years earlier.
Marketing isn’t limited to television ads. McDonald’s has 13 different Web sites that are visited by a total of 365,000 children and 294,000 teens each month, CBS News reported.
“If you look at television alone the average preschooler sees 2.8 ads on TV for fast food every day,” said the Rudd Center’s Jennifer Harris.
“The industry has been promising for years that it would do something about this,” Allen Kanner, co-founder of Campaign for a Commercial-Free Childhood, told CBS News. “Self regulation is a trick, it’s a farce, it’s a joke.”
What do you moms think about fast food chains? Are you completely against them? Do your kids ask for fast food? We want to hear your thoughts!







